My design journey began with a love of problem-solving and has grown into a career leading teams and shaping experiences for millions of shoppers. From San Francisco startups to Walmart, I focus on connecting user needs with business impact—always aiming to make life simpler for the people we design for.

I’m known for leading strategic initiatives that align business goals with user-centered design, with a track record of driving growth and innovation through “0 to 1” projects.

When I’m not designing, you’ll find me exploring the outdoors. I’m an avid cyclist and hiker, with recent adventures including biking the California coast from SF to LA, hiking Patagonia’s W Trek, and trekking 350 km across Northern Spain.